Cranmore Home in the Press.

Okay, so can you imagine the scene - AFL Grand Final weekend in Melbourne and here I am feeling very random posing for a photo to use in an upcoming editorial on Cranmore Home's pop-up shop... so awkward! Plus, we had only my iPhone, it was windy, lots of people walking by and my beautiful husband acting as photographer. So please excuse the amateur 'street style' pic of me... Read on to find out about Cranmore Home's next POP UP event.

As seen in: CENTRAL MIDLANDS ADVOCATE Thursday, October 3, 2013

Did you miss out on Cranmore Home last time? Well it’s happening again – Cranmore Home is coming to Moora for the month of October. Popping up next door to the Wheatbelt Gallery and Café every Tuesday, Thursday and Saturday from October 8, Cranmore Home will be showcasing Australian designed and Fair Trade homewares, art and fashion. Tracy Lefroy has launched her online shop and is bringing her beautiful selection of wares to a retail venue to celebrate in her home town of Moora.

Cranmore Home Curator, Tracy Lefroy, on a recent product-sourcing / football-watching trip to Melbourne. Freshly launched and vibrant, Cranmore Home is the result of three years of planning; hours upon hours of reading, looking, touching, clicking and chatting have resulted in the launch of Tracy Lefroy's brand new online shop.

Cranmore Home’s pop up retail event gives the customer the chance to touch, feel, try-on and see products from amazing brands such as Pony Rider, Bonnie and Neil, Elk clothing, Rabbit Trap Timber, Hayden Youlley ceramics, Incy Interiors and Telegram to name just a few.

“I am passionate about Australian design and supporting emerging talent,” Tracy said. “This passion has led to me to searching countless magazines, websites and design books to find designers with flair, creativity and commitment that is reflected in their work. I am so proud to predominantly stock Australian-designed homewares, art, furniture and fashion." “All of my designers have one thing in common - they use traditional techniques in a contemporary way." The result is a curated collection offering an eclectic and authentically antipodean style.

Finding the perfect combination of designers for her first collection was important to Tracy, who wanted to provide a diverse and quirky edit of pieces that worked well together, but also stood out individually. Cranmore Home’s October opening is a great chance to get your Christmas shopping done. Tracy and fellow design-nerd Rebecca, will gift wrap gifts so they are ready to be popped under the tree. Need to post a present to someone? Cranmore Home offers free postage on all items (excluding large furniture/art).

A range of colours are available in the oh-so-soft Turkish towels. Perfect for the bathroom or beach. The olive oil tinned soap make the perfect stocking filler gift.

Cranmore Home also offers a wedding gift registry service for online and in-store customers. For the couple that wishes to transcend the ordinary, look to Cranmore Home for its selection of extraordinary homewares and art ideal for any wedding gift registry. A Cranmore Home wedding gift registry allows you to get the things you really want. Statement art pieces, furniture, and unique home wares will be a constant reminder of your happy day. Simply, the beauty of a Cranmore Home gift registry is that we offer a personalised and flexible service. Cranmore Home will work around your particular needs ensuring that it is a simple and enjoyable process for both you and your guests. Wedding guests can purchase gifts online, or on the phone. They can also select to purchase gift vouchers to put towards larger furniture and art pieces. This has been particularly popular for those choosing art and Rabbit Trap Timber furniture pieces.

The tango by Jessie Breakwell - this artist in exclusively available in Western Australia from Cranmore Home.

Great work: Tracy Lefroy has collaborated closely with artisan furniture-maker Rabbit Trap Timber to create this Cranmore branded wooden share platter. A great Christmas present idea. Just as supporting local designers is important to Cranmore Home, supporting the local community in Moora is equally important. “Moora is such a wonderful community and I feel that we have all of the facilities available to allow businesses to flourish,” Tracy said. “I have taken the lead from other women in rural areas who are running exceptionally successful businesses, using their regional location as a bonus and drawing on the wonderful skill base of their locals. Hopefully I can join the fleet of businesswomen who are proving that success is achievable from anywhere.”


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