The Woman Behind Cranmore Home
Jayne Graham is the owner and curator of Cranmore Home & Co, an online designer furniture and homewares business.
Having taken over the reins of an online business, after completing an interior design course with the Interior Design Academy, Jayne is now putting over 20 years of sales and marketing experience to play in an industry new to her previous roles, but one that has always been close to her personal passions.
The interiors industry has always been a love of Jaynes since she was a young girl cutting out pages from the IKEA brochure and designing her own bedroom repeatedly. It has just taken her over 20 years to realise that she could turn her passion into a business, and hence the take over of Cranmore Home & Co in late 2018.
Jayne believes that a good business is built on a sound strategy, but a great business is built on a smart strategy with strong industry relationships. That is why recently she changed Cranmore Home to Cranmore Home & Co as she identified that her online business is heavily reliant on the strong partnerships she has with her brands, and to continue to bring a variety of designer products to her customers it was important to continue strengthening and nurturing relationships within the industry.
Jayne is also passionate about helping her fellow trade clients. She understands what it takes to get a job done! Her background in events has meant her experience in quoting, logistics and project management comes in really handy!
Before Cranmore Home & Co, Jayne held several senior marketing positions including State Partnerships Manager for the Starlight Children’s Foundation, Managing Partner of an advertising agency O2 in Brisbane and Head of Marketing at Lincolnshire Tourism in the UK. Jayne started her career working for the Indy 300 (racing car event on the Gold Coast) after graduating from University having done a degree in Tourism and Sports Management. Her roles have always included sales, marketing and project management which has meant her skills have been transferable across industries and provided a great foundation for taking the leap of owning her own business.
Whilst Jayne is currently the CEO, CFO, Head of HR, Head of logistics and every other part of the business, Jayne is also a mum to 2 gorgeous kids and happy wife to her husband Luke. She loves to travel with the family, relax with a good book or in a day spa and when she is not rearranging her own home and adding new pieces to her own décor, she is working passionately on her business!